Tech & Thought Leadership

Leading enterprise social media management platform Sprinklr is used by 50% of the Fortune 500, and 9 of the world’s 10 most valuable brands.

For Sprinklr clients and internal teams, I have researched and wrote about topics spanning AI, GDPR compliance, influencer marketing, Big Data, and enterprise software.

The World’s Most Influential CMOs 2017 and 2018

And for two years running I’ve contributed research, writing, and editing to Sprinklr’s high-profile annual collaboration with Forbes ranking the world’s top 50 most influential CMOs.

b2b content: Case Studies, white papers, blog posts

I’ve also written Sprinklr case studies for Allstate Insurance and the TSA, along with blog posts for clients including Microsoft CMO Grad Conn, Nasdaq CMO Jeremy Skule, and LVMH Moët Hennessy Louis Vuitton Chief Digital Officer Ian Rogers, among others.

Sprinklr’s Allstate case study here.
Additional Sprinklr writing examples here.

FINTECH CONTENT

I wrote interactive content for the award-winning fintech app PayGoal, bringing its virtual advisor “Paula” to life.

esports

For HD Made’s co-founder Dan Chiu, I named and helped brand the esports consulting and marketing firm Player 2. I also wrote their strategic branding brief for NBA star Jeremy Lin’s esports venture with China’s Vici Gaming.